Established in 1896, the brewery was originally located in Otsuchi-cho on the coast of Iwate Prefecture. After the earthquake disaster in 2011, the Kura was rebuilt in Morioka City after two years. Led by Ryunosuke Furudate, the sixth-generation brewer and toji (master brewer), the brewery honors the traditions of the Nanbu Toji, a sake-brewing legacy from Iwate Prefecture, while integrating advanced microbiology and modern technology. Brewing sake is a delicate dialogue with living organisms, it cannot rely solely on experience-based intuition or calculations. Ryunosuke mentioned: “every day, we carefully observe the subtle changes in fermentation, from the movement of bubbles to the nuances of aroma, using our sharpened five senses to craft the finest sake”. With a vision to make sake more accessible to younger generations, Akabu create brews with a fresh, clean sweetness and refined aroma. To leave a lasting impression on first-time drinkers, the brand name AKABU was chosen in Roman characters instead of kanji. The label features a striking red samurai illustration, symbolizing the spirit of Akabu.