Nondo Sake Brewery

Nondo is a sake brewery located in the northern part on Japan, in Tono city, Iwate Prefecture. Established in 2011, Nondo is dedicated to exploring the full potential of rice by producing additive-free methods, nurturing rice in a manner that respects the soil and environment.
Nondo's philosophy centers on transitioning from merely consuming rice as food to enjoying it as a beverage. They prioritize cultivating rice using natural, pesticide-free farming techniques, ensuring that their products are both delicious and safe for daily consumption. By valuing the soil and employing sustainable agricultural practices, Nondo aims to create rice drinks that are gentle on the body and free from additives.
Nondo offers a range of traditional rice-based beverages, with a particular focus on doburoku, an unfiltered sake that retains the rice solids, resulting in a rich and textured drink.

Tono City holds the distinction of being Japan's first designated "doburoku special zone," a status that has revitalized traditional doburoku culture in the area. This designation allows local farmers and brewers to produce and sell doburoku more freely, fostering innovation and preserving cultural heritage. Nondo has emerged as a representative brand within this framework, embodying the region's commitment to traditional brewing methods while embracing innovation.
Under the leadership of founder Kyotaro Sasaki, Nondo has dedicated over a decade to refining its brewing techniques, aiming to elevate doburoku from a rustic, robust beverage to a more sophisticated and nuanced drink. This commitment to innovation is evident in their diverse product offerings and experimental approaches, such as incorporating unique rice varieties and fermentation methods. Their efforts have garnered attention and acclaim within the sake community, positioning Nondo as a pioneer in reimagining traditional Japanese rice beverages.
Through its dedication to natural farming, traditional brewing techniques, and innovative practices, Nondo Co., Ltd. continues to honor and advance the rich cultural heritage of doburoku, offering consumers a unique and authentic taste experience rooted in the heart of Tono City.